How to measure the success of your team building event: key metrics to track
Team building boosts employee engagement and increases the synergy and collaborative spirit of your employees through building stronger bonds and understanding between employees. However, it is undoubtedly difficult to measure the success of your team building event, as employee morale and engagement is something that may be difficult to quantify.
Well, don’t worry we have the answer to help you measure the effectiveness of your team building.
1. Participation rate
One way to measure the effectiveness of your team building event is the percentage of employees who participated in the event. If a large number of employees participated, it would highly likely mean that employees are interested and engaged in the team. On the other hand, low participation can signify disengaged and unhappy employees.
A way to measure how much the employees enjoy the team building event is to track the participation rate over time. A large number of employees going for recurring events would signify that they appreciate and enjoy the event, whilst a drop in number of participants could signify them not enjoying the event.
2. Post event survey
As straightforward as it sounds, simply asking for feedback after the event might serve as the most effective way to measure the success and gather the opinions of your employees.
The trick…. to make feedback anonymous to make employees more comfortable in providing constructive criticism.
3. Business Impact
A strong and engaged team would result in more collaborative and synergised work which naturally leads to better business performance. As such, one clear metric to measure is to compare the results generated by the team before and after the team building event to see if there has been an improvement in business performance thanks to the improved communication and team synergy.
With that said, it is also important to take into account that business performance may not solely be dependent on team synergy and can also be affected by macroeconomic conditions and market cycles.
Business analysis- Credits: Photo by Danilyuk
4. Turnover rate
In general, greater team synergy fosters a greater sense of belonging and attachment to the company and also increases the overall happiness of everyone in the company. As such, measuring and comparing the turnover rate before and after the team building event, can actually serve as a way to measure if employees are better bonded or not and also allow you to analyse if more employee welfare is required.
Conclusion
To conclude, though there are ways to measure the success of team building, do always take note that team synergy and cohesion should always be something that firms take a long term approach to. Be patient, and trust the process of investing into your employees for the greater good of the company.